Wednesday 18 February 2009

The Recession is Ruining our Health!

Reports in the press today show that the current economic climate is having a dramatic impact on our health. Diets are on the downturn, the demand for fast food is soaring, and a forecasted 20% drop-off rate in gym memberships over the coming months*, all leads to a decline in health and fitness levels.

These tough times can put us all in a bad mood but this shouldn't be having an effect on our health. Rumour has it that exercise releases feel good endorphines, so we can even boost our mood if we all start to get a little more active!

Not got an endless bank account for the monthly gym fees? No worries! Try out a pair of Earth Footwear (with a credit crunching 10% discount for pre orders on brand new styles).

Negative Heel Technology means each step is taken at a slight incline, from the heel to the toes - proven to burn fat 4 times faster than conventional shoes, help to build endurance and aerobic capabilities and even correct posture and relieve back pain.
Available in a variety of colours and Vegan styles for all occasions, Earth can fit in with your every day routine and values - adding a point of exercise value to everything you do!




*Jeremy Baker - London Metropolitan University (The Guardian, 18/02/09)

Monday 16 February 2009

The Alternative Approach to Arthritis

Reports today show that at least 6 million people in the UK suffer from painful Osteoarthritis in one or both knees, and around 10 million people with Osteoarthritis of the spine.*

With an abundance of products on the market today all claiming to help ease the pain of Arthritis, the Arthritis Research Campaign (ARC) decided it was time to look into which ones work and which don't! An astonishing fifth of products reviewed by the ARC were shown to have little or no benefit, and many of the others were marginal.**

With orthotic insoles proving to be popular to ease pressure on the joints and mechanical pressures on the joints attracting more and more interest - what better than a range of shoes with an orthopedically contoured footbed and an anatomic arch support which even fits in with your Vegan beliefs?!

Earth Footwear aids a vast range of medical conditions including arthritis and chronic back pain. The footwear shifts your body weight back subtly, using Kalso Negative Heel Technology - a unique design positioning your toes slightly higher than the heels. This slight incline re-distributes your body weight back over the heels, meaning that there is less pressure on your back and ensuring use of the lateral and inner foot muscles.

With an in built orthotic, anatomic arch support and cushioned with Gelron2000 memory gel to support the foot and allow your toes to sit in their natural position, your toes have more room in the toe box, relieving the pain of trying to tempt your foot into a cramped shoe. Earth can help you to put the pain from your Arthritis and Osteoarthritis to the back of your mind and get on with your life!

Available now in a brand new Spring/Summer 09 collection with styles from sandals to trainers all made with Vegan materials and certified by the Vegan Society - Earth offers a complete change in lifestyle and is the perfect companion to help ease your aches and pains.


* The Times - 16th February 2009
** http://www.arc.org.uk/

Friday 13 February 2009

NEWS FLASH: Earth has Arrived!





























The waiting is over ... our most anticipated launch of the year is finally here!

The brand new Earth Vegan Spring/Summer collection is now available to pre-order and I promise it's been well worth the wait ! :-)

The new collection includes gorgeous trainers, flip flops, sandals and shoes, perfect for all 'Earthlings' !

Certified Vegan by The Vegan Society and featuring Negative Heel Technology - clinically proven to help strengthen and tone your body so you burn more calories with every step, Earth shoes mean you no longer need to slug it out at the gym to look good!

Available on pre-order from today, ensure you reserve your pair before anyone else - with a special 10% discount until the stock arrives!

We won't be replenishing stock this season due to the dreaded credit crunch, so pick up your favourite pair today before stocks run out!


P.S. We've also added more stock to our range of Vibram FiveFingers after all you Vegan shoe lovers snapped up the last batch! Stocks go fast with these so get yourself pair quickly!