Monday 16 February 2009

The Alternative Approach to Arthritis

Reports today show that at least 6 million people in the UK suffer from painful Osteoarthritis in one or both knees, and around 10 million people with Osteoarthritis of the spine.*

With an abundance of products on the market today all claiming to help ease the pain of Arthritis, the Arthritis Research Campaign (ARC) decided it was time to look into which ones work and which don't! An astonishing fifth of products reviewed by the ARC were shown to have little or no benefit, and many of the others were marginal.**

With orthotic insoles proving to be popular to ease pressure on the joints and mechanical pressures on the joints attracting more and more interest - what better than a range of shoes with an orthopedically contoured footbed and an anatomic arch support which even fits in with your Vegan beliefs?!

Earth Footwear aids a vast range of medical conditions including arthritis and chronic back pain. The footwear shifts your body weight back subtly, using Kalso Negative Heel Technology - a unique design positioning your toes slightly higher than the heels. This slight incline re-distributes your body weight back over the heels, meaning that there is less pressure on your back and ensuring use of the lateral and inner foot muscles.

With an in built orthotic, anatomic arch support and cushioned with Gelron2000 memory gel to support the foot and allow your toes to sit in their natural position, your toes have more room in the toe box, relieving the pain of trying to tempt your foot into a cramped shoe. Earth can help you to put the pain from your Arthritis and Osteoarthritis to the back of your mind and get on with your life!

Available now in a brand new Spring/Summer 09 collection with styles from sandals to trainers all made with Vegan materials and certified by the Vegan Society - Earth offers a complete change in lifestyle and is the perfect companion to help ease your aches and pains.


* The Times - 16th February 2009
** http://www.arc.org.uk/

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